Chicago The Musical

Client: Amaury Sánchez Producciones
Year: 2010
On the occasion of a new staging and production of the emblematic musical theater play “Chicago”, we were asked to develop the entire design concept, photographic images and the graphic reinvention of it -although without losing the essence that makes it iconic-. With this brief from the client, a modern and innovative graphic line was proposed based on the characterization of each of the highly-known characters, but moving away from the film and Broadway staging so that it would not be confused with them.
In addition, a whole "digital set" was created with the typography of the name, where the characters were located.