National Office of Author Rights

Client: ONDA
Year: 2021
With the change of administration, we were required to modernize and restructure the image of this Government Office, as well as a communication advertising campaign that would help to spread the services and competencies of the Institution.
Supported by well-known public figures -Diomary la Mala and Manny Cruz- we developed messages with the central idea that “Securing your work is as easy as being on ONDA”. The central concept is that before presenting the works to the public, we must go through the ONDA to register them, in order to ensure your future.
This is a concept that is easily adaptable to new figures that will be incorporated into the campaign in subsequent phases.